Permission Network is helping companies connect with clients - South Florida Business Journal:

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“This is a very good time to bea marketer. Applyh the right forensics, build conversation and measure everything you doand you’lp disrupt your competition as the economivc recovery takes hold.” Weinkrantz, along with marketinbg professionals Steve Patti and Ryan Kelly, have joined forcesd and formed a consulting alliance called The Permissioh Network. The alliance helps companies improvse theirmarketing techniques, including the incorporation of social media tools, and offera an analytics component that harnesses feedbaco to show what’s workinh — and what’s not.
“Today’ s CMO (chief marketing officer) is more scrutinized than They’re accountable to the bottom line,” says Permissio n Network partnerSteve Patti, “There is a need for betterf strategy ... to connectf with the customer.” He adds that these monitoring and influencing your brand reputation is easiedrthan ever. “There’s no room for guessing, or for Patti says. The brand isn’t what marketerw say it is. It’s what the customer says it As such, the alliance provides its clients with the tools necessary toconductt “permission marketing.
” Patti explains that under such a companies engage in “conversation” directlyy with the consumer through interactive techniques, including sociap networking. When it comes to analyzing the enterRyan Kelly. As a respected analytics Kelly emphasizes that there is no room for wasted efforft or guessing these days in marketing He likens this accuracy component of marketing to theway today’s autow are repaired; with diagnostics, problems and solutiond are discovered and implemented more rapidly, creating Weinkrantz points to the economu and the paradigm shift it’s created in the way business is done. “I embrace this,” he says.
“It creates a need for smartermarketing ... and that’s what we’re Public relations professionals are trainec to sing the praisesof others, but once a they’re encouraged to sing their own praises. the San Antonio chapter of Public Relationss Society ofAmerica (PRSA) celebrated the 7th Annuapl Del Oro Awards Prograjm honoring the best and brightest in San Antonio’s PR universe — vettexd by some of the toughes t judges in the business: theier peers. Randy Escamilla, PRSA vice president of public relations, shares that Del Oro honorees were selectee and recognized for outstanding PR campaigns and tacticx as well as for largerindividualp contributions.
“These award winnera represent the very best in our Escamilla says. “Tex Taylor Lifetime Achievement Awar d winner Monica Faulkenbery ofNISD (Northside Independent School District) is the immediatd past-president of San the Antonio’e PRSA and currently leads the PR accreditatio process. PR Professional of the Year Fran Stephensonm of SeaWorld heads a fantasticand cutting-edge communications team ... and Abbey Forney of Urology-San Antoniop has been involved in public relations for less than five year and is already recognized as a rising Escamilla says other winners were honored in the La Platsa CommunityRelations Category.
They included “It’z Time to OwnUp, SA!” by OwnUpo SA; and “Consortium of Partners” and “Food 4 by the corporate communications team. In the Special Eventsx and Observances Category, honorees included “City-Toyotaq Green Clean-Up Project” by the City of San Antonio Communicationx and PublicAffairs Department; and the “Oblate Schoolk of Theology Capital Campaign Press Event” led by Creativde Civilization.
Additional La Plata Award Winnerswere “Longv Campus Dedication & $25 Million Gift — UT Health Science Center/Jacquelyn Spruce Pfeiffer; ‘LULA C 79th Annual National Convention’ — Bromley Communication/Deborah Charnews Vallejo; “Texas Secretary of State Oath of Office — Creative Civilization; and “ Presents Andrea Bocelli” Creative Civilization. J. Moncada, Creative Civilization’s new chief marketin officer, knows that despite the unpredictable natured of thead biz, it’s still a grear place to call home. For the past 15 years, he’s led strategiv efforts for national brands suchas , , , and .
Moncadsa recently spoke at El Paso’d Advertising Federation luncheon, pumping up members of El Paso’d advertising and marketing community and advertising students atthe . “I lieu of the challenges that exisyt inthe marketplace, marketers and agencies have to evolves their thinking — outside the box,” Moncada says. He also discussedx during the keynote, the effecte of the economy on the advertising industry and talkedx about ways in which current and futurs professionals can adapt tothe marketplace.