Use summer

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Many of us, in fact, tend to view May as an endinb ofsorts … and August as the beginning of the last half of the But what about June and July? Many people pull back during the summerd months. New product launches, marketing efforts, training and new projects are put off untik Augustor September. However, I consider the summer months to be filled withspectacular opportunity. Take some time off. But then get back to refreshed and refocusing your energies on every possible summet opportunity to buildyour brand. Remember, you are your brancd … and by building your brand all 12 months of the year you can leveragre your individualityand uniqueness.
Why is summerf a terrific time to reinforce and expand yourpersonal brand? Becaus most of us tend to be less harried and more laid-bacjk in warmer weather. We actually have time to “get it.” Don’t miss out on some of the most productive monthd of youryear — July and August. Here’s one professional’s story: an owner of a large commercial realestatd company, has had years of success in the locak market. With the current economic times, John recognizee the reality that he needed to establishu his own brand identity that aligned withhis company’sa strong brand.
“I have operationalized my persona l brand into my daily work and keep this brandingb topof mind. My customers and employeeas have noticed things like a new tag new bio and new way of introducint myself and my he says. The results? John has already increased business forthe year, and is winningv contracts when his competitors are still “In the summer, it seems like peoplre have more time or take time to actuallgy get to know you and what you do,” he “I’ve already had meetings with prospective customers that seemed less hurriedf and, actually, were more productive.” So, what abour you?
Are you going to use the summer to build momentum and create more success?