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Organizers “braced for the worst” with the number of but “agencies came out in big saidBetsy Heneo, Addy evengt co-chairwoman and Southeast advertisinfg manager with People en Español. Some 531 ads were enterefd this year, Heneo down from 700 last year. “Agencies had a good year wheree they hadgood work, and people felt they needed a shot in the she said. “The Addys will do that with winningand accomplishments. Peoples want to get together and celebratsgood creative.
” Among other top winner s were Machado García-Serra, with six golds and Best in Show Print for Tourism of Mexico; , with five golds and Best in Show Interactivre (English); with two golds and Best in Show Collateral for Leading Hotels of the World & Elton John AIDS and Creative on Demand, with two golds and Best in Show Interactivr for its VW Routan microsite for . Other gold Addy winnersa were the , with nine gold Addys; , (seven); the and (five); (four); , and , , the and (two); and the , , , , , , , , and , each with one.
Whiler automotive and travel and tourism were wellrepresentedf categories, noticeably absent among the entries were real estate ads, notedc Jose-Guillermo Diaz, an Addy judging co-chairman and principalo with Miami ad shop FourDiaz Vargas. Though judges optecd against awarding an overall Bestin Show, entriee were creatively strong, with the print brochures and catalogs being especially said Thomas Schimoler, VP and creative directoe with the in New York. Radio and televisiojn was the weakest, he said. Henek surmised that, in a tight economy, agencies and clientse are “holding back media from television and spending moreon print.
Thougyh the number of entries was “strong work always finds its way to the Schimoler said. Other judges for the Hispanic, generalp market and interactive categories includedJorg Ulla, partner and chief ideation officer with LLC; Aaroh Alamo and Juan Dominguez, associate creative directors with the Vidal Partnership; Martin Cerri, associate creativew director with Grupo Gallegos; Tristan Kincaid, copywriter with ; Roberr Campbell, creative director with 808INC; Renaun Hochstein, senior art directof with ; and Heath Rudduck, executive creative director and executiver VP with . student McDonald Predeluw won a gold Addy and Best in Show for a mock piecedfor Brita.
Among other entrants who earned student gold Addyz were Vanessa Castaneda andChris Baker, with and David Benoliel, Alex Silva, Márton Jedlicska, J. Aiden Ho and Brigham each with one. The strongest ideae “engaged all of us via nontraditional touch pointe that truly pushedmedia boundaries,” Schimoler In fact, student submissions inspired him about the futurw of South Florida advertising. “The student work shone bright. It’s refreshing to see great ideas executed simpl y without the crutch of traditional Schimoler said.
“There is no lack of creativity inthe region, and nowherew is it more evident than the studentsz who will soon be graduating to fill the rankx amongst the professionals.” Gold and selecr silver award winners automatically advance from the local competitiob to the American Advertising Federation’s District 4 competition later this year. Winners from there advance to
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