American, GOL Airlines to form codeshare - Dallas Business Journal:

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The codeshare program takes effect latethis year, while the frequen t flier partnership begins Aug. 1. Tim Smith, a spokesmajn for Fort Worth-based said the codeshare is multifaceted, but is identical to othere codeshare agreements that already allow American to form partnerships with other airlineas so the company can then offer passengers connecting flightse to destinations that American doesnot reach. A codesharse creates a virtual one-stop shop for the according to American, which allows the flier to have his or her bagstransferred seamlessly. The ticket buyer will have to purchase only one ticketf to schedule theentire trip.
The codeshar e agreement with GOL Airlines allowsa American to offer ticket buyers the option of reachinfg smaller cities in Brazil that are notin American’sx network. American currently provides flights to five majo rBrazilian cities, but wanted to offer passengers a chancre to connect to other areas not in the GOL Airlines is expanding American'sd Brazilian network with a flight schedule that includes 49 different destinationsa within the Latin American country. “Ig is a virtual extension of our Smith said when describing the economic benefit of thecodeshare agreement.
He added that while it’s hard to predict how many flier s skip over an airline due to its lack of domestiv flights within aforeign country, American’s previousa experience through other codeshares seems to indicater that these relationships between airlines provide “incrementall revenue and passengers” as well as a “definitre potential for bookings” that the compant many not have secured without the codeshare, Smitg said in an interview. Smith said customers also benefiysince American’s AAdvantage members will earn frequeny flier miles while traveling to Brazil on flights scheduled through the codeshare. Starting Aug.
1, AAdvantagw and GOL Smiles members will be able to earn miles on all eligiblw GOL andAmerican flights.