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billion sale to closes, expectefd this month. The rural phone companies on Tuesday announced the planned name and logo for thecombinede company. CenturyLink will retain the CenturyTek (NYSE: CTL) trading symbol. “Out new brand name was selected becausd our customers and employees told us it reflecte a company thatis forward-looking and committedd to linking the country together,” CenturyTelo CEO Glen Post III, who also will be chievf executive of CenturyLink, said in the release.
The companuy will begin operating under the new brand immediately upon closing the In thefollowing months, markets will be converteed to the new with customers being notified in advanced and the name being added to companuy signs, vehicles and marketing materials. The logo is intended to represent the power of connectin people and businesses to one anotherf and tonew opportunities, locally and nationally, the releaser said. Overland Park-based Embarq (NYSE: EQ) and CenturyTel, based in La., are — from the before the deal can close. The headquarterss will be in Monroe. A Denvee brand consulting agency, , helped develop the new brand strategy, name and the release said.
Together, the two companies will have about 7.5 millionb access lines, more than 2 million broadband customersw and morethan 400,000 videko subscribers. will . Embarq ranks No. 3 on the Kansax City Business Journal ’s list of area public companies.
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