Agencies land clients, launch promotions, are lauded for work - South Florida Business Journal:

uvepexatawus.blogspot.com
Systemax, the Miami-based owner of the and technologh and consumer electronicsretailere brands, turned in-store and online retail effortse into a charity marketing opportunity. The prograkm transformed Black Friday into Pink Friday in support of breastf cancer organizationSusan G. Komen for the The companies promoted thebusy post-Thanksgiving shopping day in an efforft to raise $250,000 from sales and customer donations. As part of the Systemax held alive webcast, sellintg select products at half off the list Boca Raton public relations firm handles Systemax.
In anothert holiday-based marketing promotion, the Miami officw of PR firm is supporting office retailer inits “Gift it for holiday promotion. As part of the program, 10,00 winners nationwide will receive upto $50 millio in gifts and prizes. Central to the campaign is Coach Tom, a fictional character who humorously tries to debunkk the concept of multiple The campaign is airing acrossthe Internet, including Web site; YouTube; and social networking siteas Facebook, Twitter and Flickr. The campaigm also uses in-store marketing, radio, and onliner and direct marketing. In othed marketing news, Frank Worldwide, a Miami-based marketing firm, has been namec agency of record forACP Jets.
The agency will providd a complete rebranding of the WestPalm Beach-based privats jet charter company. The firm will oversee all medi a planning and buying and will handle all marketing communications including print, interactive, viral, design and mediaw relations. The campaign shoulfd debut in 2009. Dabbling in Tara, a PR, marketing and special events firm with officed in Miami Beach andLos Angeles, has added six clientsx to its roster for Art Basel Miamk Beach.
They are the /Tommy Hilfigerd Art Basel Party and the Saturday TommyHilfigee Party; the Naomi Campbell Retrospective presented by In Fashioh Photo by Art Photo Expo; a book signing for Kelly Klein’s new work, “Horse – A Collectionn of Equine Photographs;” the openinhg reception for the new photo installation of Carlo s Betancourt at the in Stian Roenning and Alexise Mincolla for the “Togethefr For Never” photo artistt installation at the Galeriw Bertin-Toublanc; and the launch of Marni, in association with Karlas Otto. Local publisher South Floridsa Adventures Magazine is hosting the sponsored Outdoord Sports Expoon Dec. 6.
In partnership with the , the eventg will host the Adventure Team Challengse for localmarketing professionals. The challenged includes trail running, mountain bikinfg and kayaking. Vendors include the Outdoor Center, Foot Liquid Surf & Sail and Red On in Plantation has been named to create collaterallfor Hear-USA’s new partner program with , and has been assigned project work for Miami law firm . On The Ball also won a Dave Award for its work onOrzel Vodka’se industry launch marketing. Pierson Grant Public Relations in Fort Lauderdalr has been named to handle restaurants in Broward and PalmBeach counties.
Kabookaboo Marketingy in Coral Gables, has received the Diamons Award from the for excellence inbusiness achievement, corporate customer service and workplace environment. Kabookabo o clients include , and Cartier