Friday, November 9, 2012

Sugar publishing doubles blog network HQs in S.F. - San Francisco Business Times:

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Founded in 2006 and backed by , the startup publishex 15 lifestyle and entertainment blogs such as CasaSugar on home It brought in areportedf $5 million in revenue last year and won'y comment on profitability. Formerly known as Sugat Publishing, the company is moving the bulk of its74 full-timde employees from a 5,000-square-foot office on Markety Street into a 12,500-square-foot space on Sutter It now has room for new hires as it plan to add 15 to 20 employeee this year, including some editors outside San Francisco. Sugar Inc.
also just introduceed British versions of its two most popular celebritygossip blog, PopSugar and fashion blog Roughly 27 percent of the Sugar network's 7 millioj monthly unique visitors come from outside the U.S. Sugar competews for advertiserswith women's sites including Brisbane-basedc , and . But given the growth of onlin ead spending, which eMarketer predicts will increas e from $16 billion in 2006 to $37 billion in CEO and co-founder Brianb Sugar is plenty "Looking toward the future we continue to see rapid expansion into new categories as well as new he said.

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