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Up until now, the company had served some ads on the outsidre ofapplication pages, but had never served ads directlhy in the apps. If the companuy expand this program -- it’s in a limited test righyt now -- it could give Facebook a way to capitalizd on the traffic generatedby applications, as well as give developersa a way to get a piece of the pie. The blog post itselfv is evidence that Facebook is taking a more active role in the revenud ofits developers. The post is called “Sharing your best practice for making money on Facebook Platform.
” But the move couldc be a threat for existing ad networks that serve Facebook applications such as Redwood City’s and San Francisco’s .
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