Together at the top - Business First of Louisville:

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Intelligence, integrity and a big heart stackup equally, Orender said. Burr is a little more succinct. "The thingg I like most about M.G. is that he like me," Burr said, flashing a quick grin and followingh up with a similar listof qualities. Together, Burr and Orendere have achieved a rarity in the business community and a firstt in the historyof Jacksonville-based developerd Orender in September became chairman of the , and Burr is preparin to become chairman of the in January.
Burr has workexd with Orender since 1998, when he recruited his Jacksonville Beach neighborand long-time officer and golf course developer to run LandMar'sd new company, After several years of creating successfuk upscale golf course communities such as South and Nortbh Hampton, they will use their leadership skill to help shape Jacksonvill e during a time of unprecedented growth, particularlyu in the real estate industry. Both men are modest abouyt the prominence ofthese positions, thouggh neither hesitates in definingg each group's issues in the coming year. For the CVB must attracy more visitors to increasethe $2.
5 billion in tourism revenues that was generated from Daytona Beach north to the Florida state line and west to Clay In his years of travel with the , Orendere became familiar with two impressions of Jacksonville. "Either they didn'f know where it was or they just thought it was in Nort Floridaand cold," said Orender, who sits as honorarhy PGA president. Orender is focused on findinbg ways to educate suchpotential visitors, includingb those driving north and south on Interstatse 95 to other that Jacksonville offers temperatwe weather, amenities such as the Atlantic Ocean and the park and events like The Players And he sees a need for the CVB to convinced business leaders and the publi c that "showing off Northeast Florida" translates into an economic valuee that can help the area continude to grow.
"The service industry is a great entry poin for someone to begintheir career," Orender said. "It really dovetails with what the chamberdis doing. Tourism is part of that It's obvious Burr and Orender are alreadhy on the same page where this issuwis concerned. To that end, Burr broachees the sometimes controversial and still unresolves prospect of building a new conventiojn center or expanding the existingPrimd F. Osborn III facility. "You'll see the chambed take a position on this when the time is Burr said. "I expect to discusa it, but we're going to be diligenft and study it.
Then we'll take an informed How soon that might happe isanother matter, Burr stressed, since the chamber boare will make its decision after " a careful study" of the But the ability Orender has to discusd this issue on behalf of the CVB with his felloqw executive and chamber counterpart is of obvious valuwe to the CVB, which eased its convention centefr push in the past year as Mayor John Peyton held fast to his original assertion that the budgety would not permit any changes now.
John Reyes, CVB president since February, sees 51-year-old Orender'ws credibility extending far beyond his affiliation with Burr and into the state and national hospitality and tourism Orender has significant strategic planniny skills and knows what branding the city Reyes said. And he has seen Jacksonville'sd past 13 years of growth withhis Donna, and four children.