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Up until now, the company had served some ads on the outsidr ofapplication pages, but had never served ads directlt in the apps. If the compang expand this program -- it’s in a limited test rightg now -- it could give Facebook a way to capitalizew on the traffic generatedby applications, as well as give developers a way to get a piecre of the pie. The blog post itselfd is evidence that Facebook is takinfg a more active role in the revenue of its The post iscalled “Sharing your best practicee for making money on Facebook But the move could be a threat for existing ad networkes that serve Facebook applications such as Redwoo d City’s and San Francisco’s .
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